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/VIDO ERGO SUM
/THOUGHTS OVERLOAD
/ROOTS
/AAP TOT AAP
/SUKI
/ALL EYES ON MURICA
/OLIVIA TUDOR
/B2TY
/PROJECT STOO
/DE BODEM
/A.H. STARING
/STERRENWYCK
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AAP TOT AAP

‘25


[PROJECT OUTLINE]
“How can you lead a group when your vulnerable emotions, like blushing and crying, are constantly visible?

This short graduation documentary is a film that uncovers the ancient and vital social connection between humans, and between humans and great apes. Meike attempts to present herself as a strong leader through cinematic experiments, trying to control her emotions. Together with cognitive psychologist Mariska Kret, she explores what evolution has to do with this dynamic. Meanwhile, the alpha individuals of our relatives, the chimpanzees, show how vulnerable emotions and leadership naturally relate to one another.

The film is an ode to world-renowned primatologist Frans de Waal, who sadly passed away in 2024.”



AAP TOT AAP
YEAR
LOCATION
CLIENT
DICIPLINES
TYPEFACE
MATERIAL
PRINTING
DELIVERABLES
MOVIE IDENTITY
2025
UTRECHT, NETHERLANDS
MEIKE SCHAAPVELD
GRAPHIC DESIGN
IVY ORA DISPLAY / CHANGE
PAPERWISE 90G
RISOGRAPH / LASERPRINT / INKTJETPRINT
A3 POSTER / A2 POSTER / TITEL